Mobile Website Optimization: Avoid the Pitfalls of Ignoring Mobile Users

In the last ten years the process of optimizing websites for various mobile devices has evolved rapidly. Ten years ago browsing the web with a cell phone was a painful experience, yet with the introduction of the Smartphone and other similar devices, mobile web browsing has suddenly become an indispensable tool for people on the go. This new web browsing technology has become so mainstream that people now expect a smooth Internet experience from their mobile devices. Mobile optimized websites are quickly becoming the standard.

Mobile users are not just 'browsing the web'

While surfing the web at home is more of a leisure activity for people, mobile users are visiting your website with clear, focused intention. They want information and they want it as quickly as possible. If you are a business, your mobile users are likely looking for your contact information or hours of operation. If your website is not optimized for mobile devices you may lose potential customers to your competitors simply because your competitors are easier to find than you are.

For example, if you're out with your friends late at night and want to know if your favorite restaurant is still open, the first thing you'd do is pull out your cell phone and go to the restaurant's website to find their hours of operation. If their website has been optimized for mobile viewing you'll be able to find their hours quickly. If you can't find the hours quickly, you'll probably settle for the closest late night fast food joint instead.

As a business owner there are ways you can optimize your site for mobile users to ensure that you don't lose business when people are trying to find you on the go.

Here are four easy ways to optimize your website for mobile devices:

1. Create a separate mobile version of your website

Hiring a website developer to create a completely separate website to display to your mobile users creates a better user experience than attempting to rearrange your existing website. Creating a separate mobile version of your site that only displays when users are on a mobile device will allow you to simplify your content to give users only the information they really want while maintaining your brand.

2. Maximize the use of your content area

Mobile devices have small screens, so it makes sense to make the best use of every bit of space. The less users have to scroll, the better. If all of your mobile pages are optimized to display only the best and most relevant information in a small area, you'll be golden.

3. Create an amazing first impression

Navigation has always been an important part of the web browsing experience, and it's even more important for mobile devices. Your mobile home page should display crystal clear and simple navigation that allows the user to quickly get where they want to go.

4. Make yourself available

Place your hours of operation, contact information and address directly on the home page. Or better yet, place your phone number in the header of every page.

Following these four easy steps will help you create a smooth browsing experience for your mobile users and they'll know they can visit your website again at any time to find the information they're looking for. In the end your relationship with your customers will be improved – all because you took the time to create an easy mobile browsing experience for them.


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