5 SMS Text Message Marketing Mistakes

The hottest new form of marketing, without question, is mobile marketing. From smart phone advertising to basic text, the average marketer's scope with this type of marketing is absolutely immense, and simply cannot be underplayed. The competition is low, giving you a far stronger presence than you may otherwise have with traditional web marketing.

This article will be talking specifically about SMS text message marketing. Here, we will cover 5 common mistakes that new (and ineffective) marketers tend to make repeatedly. By avoiding these pitfalls and, in fact, reverse engineering them to make sure you do the opposite at a very high level, you will be giving yourself a huge advantage over your competition. This will lead to greater conversions, more qualified leads, and ultimately much greater revenue.

Here are the 5 mistakes you must avoid at all costs:

1. Failure to include a strong CTA:

So many marketers drop the ball when it comes to their call-to-action. Listen, if you don't tell your prospects what to do, they're not going to do it. And while this may seem like perfect common sense, a lot of marketers get really timid when it comes to asking for the sale. You cannot be timid. You must state in VERY explicit terms EXACTLY what you want the reader to do. Tell them to sign up for your list, and then to take advantage of a very special offer they will receive once they do. Doing this isn't just good practice, but it is absolutely insane NOT to!

2. Failure to provide an incentive:

As part of your call-to-action, especially when you're building a list of subscribers, you need to give your prospects a compelling reason for wanting to sign up in the first place. Give them a freebie for signing up. If you run a hamburger stand, offer a free bag of fries or a free burger for signing up. If you're an information marketer, offer a free mini-course, e-book, or video in exchange for their subscription to your list.

3. Being overly promotional:

Nobody wants to be beaten to death with offers. In fact, most of the time quite the opposite is true. How refreshing it is when a marketer actually demonstrates that he or she has the customer's best interests in mind by providing valuable information or services that won't cost the customer a penny. This is called relationship building and it is the cornerstone of any highly successful enterprise.

4. Failure to provide a reason to stick with you:

This expands on the previous point. Nobody is going to stay in your corner if you never provide any value. You need to offer the occasional freebie to you subscriber list. Do not badger them with promotions (or any messages at all, for that matter). "Too much of a good thing" is a very real phenomenon, and you want to avoid it at all costs.

5. Failure to set up a referral system:

Grow your business virally using the power of word-of-mouth advertising. Tell your current customers that you will do something special for them if they will send a certain number of their friends and family members in your direction, and these people sign up for your newsletter, as well.

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